Tag Archives: Canon

Canon Unveils Highly-Anticipated EOS 5D Mark III

Canon Australia has unveiled the latest addition to its EOS range: the Canon EOS 5D Mark III. A revolutionary step in the high-performance DSLR camera category, the Mark III is the latest in Canon’s 5D line-up, joining the range above the EOS 5D Mark II.

The highly anticipated EOS 5D Mark III builds on Canon’s market-leading position in the DSLR camera market. Featuring a 22.3-megapixel full-frame CMOS sensor and DiG!C 5+ image processor with a new 61-point High Density Reticular AF system and enhanced full HD movie capability, the camera takes Canon’s 5D range to its highest quality ever, enabling high-level enthusiasts and professional photographers alike to take their photography to the next level.

“The EOS 5D Mark III sets a new benchmark in the high-performance DSLR camera category,” said Chris Macleod, Canon EOS Brand Manager. “Built with uncompromised quality, it brings new innovations to an already sublime feature set, anticipating the needs of both high-level enthusiasts and professionals looking for a camera that has the speed, control, and agility to capture everything from landscapes and moving wildlife to portraits and weddings.”

The processing speed is approximately 1.3 times faster than before, delivering improved performance, excellent image quality and more advanced image processing capabilities. The standard ISO range has been expanded by two stops to a standard range of 100 to 25600, delivering a camera that is ideal for capturing everything from outdoor night scenes and portraits to fast-moving action, all with very low noise.

The camera offers Full HD EOS Movie which also makes use of the heightened quality of the sensor and image processor, delivering footage with reduced colour artefacts and moiré.

The EOS 5D Mark III incorporates a new High Dynamic Range (HDR) mode to enable greater creative expression. The camera captures three images of a single scene at different exposures and then merges them automatically to create a single HDR image. Four additional, in-camera special picture effects (Art Standard, Art Vivid, Art Bold and Art Embossed) allow even greater creative freedom.

For photographers looking for even more creative expression, the EOS 5D Mark III also offers two multiple exposure modes: function/control priority for composed multi-exposure images and continuous shooting priority mode for multiple exposures of a moving subject. This is the first time such a feature has been available in an EOS camera, enabling photographers to combine between two and nine images in a single image in continuous shooting mode or four in function/control priority mode.

To accompany the launch of the EOS 5D Mark III, Canon has released a range of accessories that further enhance the camera’s capabilities and open up even more opportunities for photographers, especially for those on the move.