Vizrt and never.no have formed a partnership to develop social media tools for broadcast,
to engage the audience and access a new source of content and user data.
|The two companies’ new tools aim to encourage social user generated content and integrate it easily and flexibly within Vizrt graphics and multiplatform distribution workflows. By combining Vizrt’s real-time 3D graphics and the social TV systems from never.no, they expect to build a means of merging social media into the existing automated broadcast production pipeline.|
Broadcasters use never.no products to monitor, filter, approve, and harvest all kinds of content emerging from the new social media platforms, including tweets, SMS,MMS, Rss feeds and Facebook posts. They can build playlists or carousels of select social content they want to push to air. The never.no user interface gives a level of secure editorial control over what social media content the users aggregate, post or use on-air.The data is then cultivated by never.no in a form that makes it easier to incorporate into the data-driven 3D graphics Vizrt products. never.no tools integrate within newsroom computer systems, such as Avid iNews and AP’s ENPS in the Viz Content Pilot interface, so users do not need to refer to a separate never.no user interface or leave their primary application to work with never.no social data tools.
During a live show, broadcasters can instruct viewers to post their comments on the station’s Facebook page, or Tweet on a specific hash-tagged topic, or respond by other means, and then harvest those responses. They can generate tickers of Twitter comments, put Facebook posts in a graphic, create pop-ups, show online poll results and use the content various ways, such as integrating them within on-air graphics or pushing displays of data back to the second screen or to social platforms.
As part of never.no’s interactive TV, mobile and social Framework, broadcasters can use ‘word clouds’ to determine and analyze trends on Facebook and Twitter, or other social platforms, and report that information back to dual-screen users. Social buzz may also generate usefuk market research for business strategies such as setting advertising rates, identifying viewer demographics, or making changes to programs, products or services.Vizrt’s products have functionality enabling broadcasters to employ social content on the air, originating from iPhones, Androids, iPads, SMS or RSS feeds, among other data streams.
There are also tools allowing broadcasters to push content to social networks to elicit viewer response as well as promote and publicize their programming and brands. For example, Viz MultiChannel, a channel branding tool, will help broadcasters update Facebook and Twitter pages automatically. It will automatically post information like programming notes and schedule changes to the station’s Facebook or Twitter pages as secondary events defined by the traffic department.
The editorial staff does not see the station’s login information. Because they can only update and retrieve the data, this system remains a secure part of the established broadcast workflow. www.vizrt.com www.never.no
Original article from: http://www.digitalmedia-world.com/Broadcast/vizrt-never-no-social-media-broadcasters